Use of Personal Information The Park City Chamber of Commerce and Visitors Bureau (hereafter referred to as “PCCVB”) is the sole owner of the information collected on and

PCCVB collects information from our users at several different points on our website or from your mobile device through cookies, log files, clear gifs, and/or third parties to create a profile of our users, including (a) your Internet Protocol (IP) address (and your general location based on your IP address), and (b) your interactions with our advertisements. The PCCVB does share personally identifiable information that visitors voluntarily provide in any registration or contest submission with its members.

On this website we collect demographic data from Google’s Interestbased advertising with Google Analytics. Visitors can optout of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

Log Files

Like most standard website servers, we use log files. This includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility called WebTrends to analyze log files.

Tracking Clicked Links

PCCVB uses thirdparty advertising technology to serve ads on sites upon which we advertise. This technology uses information about your visits to the sites upon which we advertise (not including your name, address, or other personal information) to serve our ads to you. In the course of serving our advertisements to you, a unique thirdparty cookie may be placed or recognized on your browser. In addition, we use clear GIFs, or pixel tags, provided by our ad serving company to help manage our online advertising, including to monitor how effective out advertisement are at inspiring you to visit Park City, UT. These clear GIFs allow our ad server to recognize a browser’s cookie when a browser visits this site and to learn which banner ads bring users to our website. The information we collect and share through this technology is not personally identifiable. We may share non-personal information (such as general location data) to monitor the effectiveness of our marketing campaigns. To learn more about our ad serving partner, cookies and how to “optout,” please refer to the OptOut Policy below. In order to create a better electronic community, we track patterns of use in the emails we send out. We note which links are clicked in our email communications to tell us what areas are of most interest to our optin recipients. We may use this information to better personalize the content and promotions that we send you in future mailings. A “referrer” is the information passed along by a Web browser that references the Web URL you linked from, and is automatically gathered by our Web server. This information is used to identify broad demographic trends that may be used to provide information tailored to your interests. You will not be personally identified from this information.

Communications from the Site

Members of the site will occasionally receive newsletters, information on services, or special deals. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the OptOut Policy section.

Surveys and Contests

Occasionally our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and email address), and demographic information (such as zip code). Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Contact information will be used to notify winners and award prizes. Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use our users’ personally identifiable information for any secondary purposes.


This website takes every precaution to protect our users’ information. When users submit sensitive information via the website, their information is protected both online and offline. All of our users’ information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. ALL employees are kept uptodate on our security and privacy practices. The servers that store personally identifiable information are in a secure environment, in a locked facility. Links This website contains links to other sites. Please be aware that we, PCCVB, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by the websites listed above.

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a goodfaith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our website. OptOut Policy PCCVB will use email addresses and other personally identifiable information to contact visitors who communicate with us. For example, we email visitors who provide us with their email addresses for specific purposes such as receiving our email newsletters. After gathering any user information, PCCVB offers users the opportunity to remove their information from our database so as not to receive future communications or to no longer interact with the website until they later chose to. Each email communication always contains instructions on how to discontinue receipt. If you wish to opt out of cookies that allow us to serve our advertisements while you are in Park City, and collect aggregate information on arrivals, click Here.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected. If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In some cases where we post a notice we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.


PCCVB welcomes your questions, comments, and concerns about privacy. Please send us any and all questions and feedback.